Digital Audio Amplified The Power of Sound and Selling August 8, 2017 This podcast episode originally appeared in Marketplace, produced by Lizzie O’Leary and Eliza Mills. It features Connor Moore, who is a musician who does sound design for brands — he’s worked with Amazon, Paypal and Uber Rush — and joined Marketplace Weekend to talk about the power of sonic branding… Sonic branding is like a billboard for your ears. Like when the stranger next to you on an airplane powers up a laptop, and by the start up noise, somehow, your brain knows it’s running Windows. Or when a phone rings, and you recognize the default Apple ringtone. The sounds a phone makes can be as important as the look when it comes to selling power. Image courtesy of cmooresound.com. Brands hope you associate positive things with their sonic ID — HBO wants you to remember its programming when it plays its feature presentation score before a new original movie. And phone companies strive to make un-annoying (but still recognizable) ringtones that will draw the right kind of attention. Connor Moore is a musician who does sound design for brands — he’s worked with Amazon, Paypal and Uber Rush — and joined Marketplace Weekend to talk about the power of sonic branding. To listen to the full interview, tune in using the audio player above. Follow Lizzie O’Leary at @lizzieohreally.