BS in Business Administration

Master business fundamentals with a Silicon Valley focus on creativity and innovation — where you’ll learn to analyze markets, lead teams, and launch strategies for today’s dynamic industries.

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 On-Campus or 100% Online

A fashionable figure in a textured coat and tie gazes upward while wearing reflective yellow sunglasses, set against a dynamic collage of geometric shapes and patterns in black, white, and yellow, featuring birds, a briefcase, and architectural elements.
A fashionable figure in a textured coat and tie gazes upward while wearing reflective yellow sunglasses, set against a dynamic collage of geometric shapes and patterns in black, white, and yellow, featuring birds, a briefcase, and architectural elements.
A fashionable figure in a textured coat and tie gazes upward while wearing reflective yellow sunglasses, set against a dynamic collage of geometric shapes and patterns in black, white, and yellow, featuring birds, a briefcase, and architectural elements.

ALUMNI SUCCESS

Program Overview

The BS in Business Administration at USV prepares you to analyze markets, lead teams, and manage projects — all with a focus on the creative economy. You’ll combine core business skills with hands-on experience in industries like media, games, and esports, graduating ready to turn strategy into impact.

What you'll learn:

Critical thinking and decision-making across diverse business contexts

Innovation and adaptability in dynamic markets

Professional communication in oral, written, and digital formats

Leadership, collaboration, and project management skills

Application of ethical and professional standards in business

How to design and implement effective business strategies

A woman in business attire works on a laptop at a modern office desk, surrounded by documents, headphones, and office decor, with a computer screen displaying charts in the background, all bathed in ambient purple and red lighting.
A woman in business attire works on a laptop at a modern office desk, surrounded by documents, headphones, and office decor, with a computer screen displaying charts in the background, all bathed in ambient purple and red lighting.
A woman in a black blazer works on a laptop at a modern office desk, surrounded by gadgets and illuminated by colorful ambient lighting, with charts displayed on a monitor in the background.
A woman in a professional setting works on a laptop at a wooden desk, surrounded by office supplies, a headset, and documents, with a modern, colorful office background featuring shelves and a large screen displaying data visualizations.
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A modern, angular building with striking yellow accents stands tall against a vivid yellow and grey sky, surrounded by vibrant floral illustrations and a bird in flight.
A modern, angular building with striking yellow accents stands tall against a vivid yellow and grey sky, surrounded by vibrant floral illustrations and a bird in flight.

Learning Outcomes

Graduates of the BS in Business Administration will be able to:

Critically analyze and synthesize information to guide decision-making

Innovate and adapt to changing markets

Communicate with professionalism across media formats

Lead teams and projects with clarity and accountability

Apply ethical standards in professional practice

Translate resources and goals into actionable business plans

Business Administration Course Highlights

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3 women sitting on chair in front of table with laptop computers
Three individuals are focused on their laptops while sitting around a large black table in a bright, modern office, with a neon light and various photos decorating the wall in the background.
3 women sitting on chair in front of table with laptop computers

Business for Creative Industries

Learn how traditional business practices adapt to sectors like media, games, and esports.

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A group of people collaboratively engage in a brainstorming session around a wooden table, using colorful sticky notes on large sheets of paper to organize their ideas and strategies.
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A person arranges colorful sticky notes on a large paper sheet during a collaborative brainstorming session at a wooden table, featuring scattered office supplies and notebooks.

Digital Marketing & Media Strategy

Plan and execute campaigns across platforms while measuring real-world impact.

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A group of four people sit around a round table in a modern office setting, engaged in a lively discussion, with one person holding a laptop and others smiling, which creates an atmosphere of collaboration and teamwork.
A group of four people sit around a round table in a modern office setting, engaged in a lively discussion with laptops and notebooks in front of them, emphasizing collaboration and teamwork.
Four people engaging in a lively discussion around a round table in a modern office setting, with laptops and a beverage visible, indicating a collaborative and productive meeting environment.
A group of four people sitting around a round table in a relaxed setting, engaging in a lively conversation with laptops open in front of them, suggesting a collaborative work or study environment.

Project & Product Management

Manage teams and resources to deliver outcomes on time and on budget.

CAREER PATHS

The USV Difference

USV students take 3 courses per term instead of the traditional 4. That means:

Deeper learning

You’ll dive deeper into each subject, with more time to absorb concepts, apply them in projects, and build lasting mastery that goes beyond memorization.

Better Balance

Fewer concurrent courses means less stress and more focus. You’ll have room to manage school, work, and life — without sacrificing academic performance.

Higher Success

With improved retention and a healthier pace, students are more likely to graduate on time and enter the job market prepared with real skills and strong portfolios.

Flexible Learning

Our Master of Business Innovation program is available 100% online. Learn from the comfort of your own home with the collaborative support of fellow students. 

A person is focused on working at a laptop in a warmly lit room with a blue textured wall, decorated with framed pictures and shelves holding books and a small plant, creating a cozy and productive workspace ambiance.
A person is focused on working at a laptop in a warmly lit room with a blue textured wall, decorated with framed pictures and shelves holding books and a small plant, creating a cozy and productive workspace ambiance.
A person is working on a laptop in a modern home office with a blue accent wall, decorated with framed photos and shelves holding books and plants.
A person sits at a desk in a cozy home office with a blue accent wall, working on a laptop, surrounded by ambient lighting, houseplants, and framed pictures, reflecting a modern and productive workspace.

Faculty Spotlight

Smiling older professor.

"The BEI Degree Programs are a unique byproduct of Silicon Valley culture. They’re giving our students an edge on identifying new opportunities in this dynamic economy."

"The BEI Degree Programs are a unique byproduct of Silicon Valley culture. They’re giving our students an edge on identifying new opportunities in this dynamic economy."

John Hayes

Instructor

John Hayes

Instructor

View Our Faculty

View Our Faculty

View Our Faculty

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A lone samurai stands on a ledge overlooking a vibrant, futuristic cityscape illuminated by neon lights in shades of red, orange, and blue.
A lone samurai stands on a ledge overlooking a vibrant, futuristic cityscape illuminated by neon lights in shades of red, orange, and blue.
A lone samurai stands on a ledge overlooking a vibrant, futuristic cityscape illuminated by neon lights in shades of red, orange, and blue.

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