BS in Business Administration

Master business fundamentals with a Silicon Valley focus on creativity and innovation — where you’ll learn to analyze markets, lead teams, and launch strategies for today’s dynamic industries.

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On-Campus or 100% Online

ALUMNI SUCCESS

Program Overview

The BS in Business Administration at USV prepares you to analyze markets, lead teams, and manage projects — all with a focus on the creative economy. You’ll combine core business skills with hands-on experience in industries like media, games, and esports, graduating ready to turn strategy into impact.

What you'll learn:

Critical thinking and decision-making across diverse business contexts

Innovation and adaptability in dynamic markets

Professional communication in oral, written, and digital formats

Leadership, collaboration, and project management skills

Application of ethical and professional standards in business

How to design and implement effective business strategies

Learning Outcomes

Graduates of the BS in Business Administration will be able to:

Critically analyze and synthesize information to guide decision-making

Innovate and adapt to changing markets

Communicate with professionalism across media formats

Lead teams and projects with clarity and accountability

Apply ethical standards in professional practice

Translate resources and goals into actionable business plans

Business Administration Course Highlights

3 women sitting on chair in front of table with laptop computers

Business for Creative Industries

Learn how traditional business practices adapt to sectors like media, games, and esports.

Digital Marketing & Media Strategy

Plan and execute campaigns across platforms while measuring real-world impact.

a group of people sitting around a table

Project & Product Management

Manage teams and resources to deliver outcomes on time and on budget.

CAREER PATHS

Project Manager
Business Analyst
Business Specialist
Marketing Specialist
Product Manager
Digital Media Specialist

The USV Difference

USV students take 3 courses per term instead of the traditional 4. That means:

Deeper learning

You’ll dive deeper into each subject, with more time to absorb concepts, apply them in projects, and build lasting mastery that goes beyond memorization.

Better Balance

Fewer concurrent courses means less stress and more focus. You’ll have room to manage school, work, and life — without sacrificing academic performance.

Higher Success

With improved retention and a healthier pace, students are more likely to graduate on time and enter the job market prepared with real skills and strong portfolios.

Flexible Learning

Our Master of Business Innovation program is available 100% online. Learn from the comfort of your own home with the collaborative support of fellow students.

Faculty Spotlight

"The BEI Degree Programs are a unique byproduct of Silicon Valley culture. They’re giving our students an edge on identifying new opportunities in this dynamic economy."

John Hayes

Instructor

John Hayes

Instructor

View Our Faculty