Pairing business, technology and creativity, our students come to the heart of Silicon Valley to deepen and grow their passions. The result? A skilled and dynamic community with a social life that is surprisingly robust.
Immersive, collaborative and designed to unlock your creativity—for over 130 years USV has been helping people turn their passion into their professions. Today, it’s your turn. Explore our program offerings to help you develop the skills you need for the job you’ll love.
The Bachelor of Business Administration degree program is designed to get you work-ready in Silicon Valley and in creative tech industries throughout the world. The degree concentrations in project management and digital media management will set you up for a career in business entrepreneurship and innovation. You'll learn how to manage the commercial power of creativity and technology, and practice thinking strategically and conceptually to find innovative solutions to today's business challenges.
Courses in the business administration degree program will give you a solid grounding in marketing, communication, media and business theory, plus the opportunity of applying this knowledge to real-world projects while you're still in school. You'll acquire the management skills needed to become a nimble and innovative thinker with an entrepreneurial attitude, analytical abilities and collaborative know-how.
Jonathan Rego | BBA Alumni
"It was more like working in a studio and going to school in a studio—than going to school in a classroom."
Lead your team to success in managing creative industry projects. You’ll simulate the role of a project manager as you learn how to analyze finances, recruit talent and pitch an idea as you develop top-tier business skills for the creative industry and beyond.
Master both traditional marketing and social media to drive customer engagement, while learning how to manage a digital media studio. The Digital Media Management degree concentration will allow you to study the creative industries and learn what makes a film, game or marketing campaign successful in today’s digital world.
University of Silicon Valley graduates in Business Administration will be able to:
You will need to submit one of two forms to either indicate your intent to renew for the next term, or to vacate at the end of this trimester.
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