Business Administration

Join a Transformative Community of Business Leaders

Bachelor in Business Administration

USV business students learn tools and methods for managing projects and keeping teams on track. Students in USV’s hands-on management program build their portfolio by working with artists and engineers on real world projects, creating media and video games and servicing real clients while in college.

business project

digital media management

You’ll learn how to get customers excited about the creative digital products you oversee in this concentration. Master both traditional marketing and social media to drive customer engagement, while learning how to manage a digital media studio. Study the creative industries to learn what makes a film, game or marketing campaign a success in today’s digital world.


project management

Lead your team to success in managing creative industry projects. You’ll learn how to analyze finances, recruit talent and pitch an idea as you develop top-tier business skills for the creative industry and beyond. Capstone business administration degree courses simulate the roles of project managers.


open house. open doors.

Come see for yourself and get a feel for the college and see exactly how we can help you land the job you want in the industry you love.



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I’d Like to chat.

Give us a call. Our admissions counselors will be happy to answer any questions you might have and help you find the program that’s right for you.


why University of Silicon Valley?

Project-Based Learning

Collaborate with your peers from other degree programs on portfolio-worthy projects.

WSCUC Accredited

USV is a 4-year, regionally accredited college.

Silicon Valley connected

We've been living and breathing innovation for over 130 years.

Financial Aid & More

Financial Aid, scholarships and housing available to students who qualify.


You can find more information about our graduation rates, the median debt of students who completed the program, and other important information at this link.